Dubai’s leading executive coach and business coach for successful
senior executives, business owners and industry leaders

We believe that you deserve the opportunity to be the best you can be, which is why we've created the Advantage Playbook. Founder of The Advantage, Adam Ashcroft, has crafted and collated this Playbook through the experience of working with many exceptional industry leaders, and leading diverse teams across more than 100 countries, over a 20-year career.

When you work with The Advantage Coach, you will get access to this Playbook, including tried and tested tools and strategies that allow you to achieve clarity and achieve peak performance in all areas of your life. 

Don't allow acceptable to become your norm, work with The Advantage Coach and be inspired to achieve peak performance in all areas of your life and work.

Executive coaching in Dubai, Adam Ashcroft, as The Advantage Coach, utilises all his experience from the past 20 years working in Dubai, the UAE and the wider region.

As a leading executive Coach Dubai has been the HQ of The Advantage Coach since its inception.  Coaching in Dubai, UAE Adam brings a unique proposition having lead sizable businesses across the region.  Adam now supports CEOs, business owners and senior executives on their career and personal life journey.

Adam's key areas of focus include:

• Executive Coaching In Dubai, across the Middle East and beyond
• Business Coaching CEOs, Business Owners and senior executives
• Gallup Clifton Strengths based coaching (Strengths coaching)
• Life Coaching where individuals clarify what they want in life
• One on One coaching including career coaching
• Team Coaching with a focus on Senior Leadership Teams (SLTs)
• Group Coaching
• Motivational speaking in Dubai, keynote speaking and corporate speaking.

Recognised by many as the best business coach in Dubai due to his in depth knowledge of running organisations as well as his coaching experience, Adam Ashcroft believes through Finding Your Purpose, Leveraging your Passions and focusing on your Progress through "The 3 Ps to Succeed" you will find long-lasting fulfilment, experience unrivalled success and long term happiness.

Executive coaching in Dubai, as well as across the Middle East, Europe, Africa and beyond Adam has gained a unique niche having started, led and sold his own sizable business, as well as leading teams for international global companies, as well as working in conjunction with globally recognised strategy consultancy firms such as Bain, McKinsey & Co, Boston Consultancy Group and TCA Consultancy (now part of Oliver Wyman).

As a Strengths based Executive Coach, Dubai mirrors the positivity and "nothing is impossible" attitude that The Advantage Coach brings to his executive coaching sessions.  These can be one on one executive coaching sessions, team coaching sessions or group sessions.  

Based in Dubai, Executive Coaching in Dubai with Adam also includes the sharing of best practices learned from setting up his own businesses in Dubai and how to set up and navigate the Middle East region successfully both culturally and operationally.

Whether its organisational coaching, corporate coaching, team coaching,  individual leader or leadership coaching, Adam as The Advantage Coach has a proven process and track record for your sustained success.